A high-end training service and gym start-up in Carlsbad, Foundation Strength knew they needed top tier branding and design that matched the high quality of their service. They knew needed a look that was memorable and would help distinguish them from other gyms and training services, while at the same communicating their results driven approach to training. Essentially, they knew what they needed was an online marketing boot camp. That’s why they signed up for training sessions with Tribe Creative.
Tribe incorporated a stylized illustration of a kettlebell into Foundation’s logo, and used a light green color juxtaposed on a dark grey, gritty background. The website gave a face to the muscles and highlighted the many services offered by the gym. Tribe’s copywriting and SEO experts helped create keyword rich content that was both compelling to read and effective at driving Foundation up the search rankings ladder. Web analytics were put into place as the team continues to hone content. Foundation has reaped the rewards in the form of increased traffic and higher rankings in organic searches.