The Honest Kitchen
The Challenge
The Honest Kitchen (THK) makes dehydrated, human-grade whole foods for dogs and cats. As the company’s online presence grows, they wanted to ensure that their SEO was targeted and PPC campaigns efficient.
The Solution
Tribe’s resident SEM guru went immediately to work, building out a plan that would create efficiencies in their PPC budget, and ramp up THK’s SEO. The plan called for focus on conversion tracking, emphasizing keywords that not only received more clicks, but kept a greater percentage of customers on the site for longer periods of time.
The strategy worked, increasing THK’s site traffic from CPC campaigns by a whopping 40%, while just as importantly, decreasing bounce rates by 36%.
Burning bright since 2005
