tribe creative

SoCal Food Tours – Patti T. Milligan

Tribe — Fri, 02 Dec 2011 18:31:40 +0000

Working with Tribe Creative and Cat has been a terrific experience. She and her team were able to take what we verbally described that was in our “mind’s eye” for the image, look and feel of our website and make it come alive. The feedback has been tremendous from experts in the field to our customers. Cat was easy to work with, efficient and honored deadlines and budget. We look forward to many more projects with them as we grow!

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SoCal Food Tours – Something Fun & Tasty To Do In San Diego

Cat — Wed, 23 Nov 2011 02:12:09 +0000

Sometimes a project comes out even better than you’d hoped it would. SoCal Food Tours was one of those projects. We handled the logo design and the website design and development, if we may say so, it came out great. More important that our sense of self-satisfaction was that our client was uber-happy. Check out their glowing testimonial.

We had so much fun getting to know more about SoCal Food Tours during this project. They offer walking food tours in San Diego and Coronado. Jeff and I had the opportunity to take the Coronado food tour, and I have to say, we had a blast! Even though we’re not foodies, the tour was super fun, informative and very, very tasty. Kelly and Patti, who are foodies, are the founders of SoCal Food Tours and they really have their stuff together! The restaurants and establishments on their tour are some of the best places in Coronado and offer a wonderful cross-section of flavorful delights. And their tour host extraordinaire, Donna, is so fantastic — she’s the perfect mix of fun, funny and knowledgeable.

We wish all the best of luck to Kelly and Patti as they launch their new business! And if you are looking for something fun to do for yourself or any visiting friends and family, I highly recommend checking out SoCal Food Tours. You will not be disappointed! Tell them Cat at Tribe sent you, and get a free hug from Donna.

Lamkin Grips

Tribe — Tue, 22 Nov 2011 02:18:56 +0000

HTML Email and Banner Design & Development

We designed and produced these eye-catching HTML email and Flash banners announcing the launch of Lamkin’s new 2012 grip colors for their R.E.L. 3GEN grip product line.

Packaging Design, Sell Sheet Design & Production

We designed and produced the 3-color retail poly-bag packaging for Lamkin’s Performance Plus 3GEN Wedge Grip. We also designed and produced an impactful sell sheet, highlighting the features of the Wedge Grip, that would be used by Lamkin and it’s distributors.

HTML Email Template Design

Lamkin wanted a more striking and professional look for their eNewsletter and eNews Flash HTML emails. We created these two template designs that would help them make a lasting impression with their customers.

Postcard Design

We designed and produced this POS postcard which features the importance of selecting the right grip along with a handy sizing chart.

SoCal Food Tours

Tribe — Tue, 22 Nov 2011 02:18:40 +0000

Website Design & Development

We designed and produced an inviting site that gave this start-up a web presence that matched their company essence — fun, welcoming and professional. Visit the SoCal Food Tours site »

Branding: Logo Design

We sunk our teeth into the logo design for this San Diego walking food tour company and came up with a brand look and feel that captures the spirit of SoCal sun and fun attitude while still having a polished and professional look and feel.

Rack Card

A Study in Snacking & Brand Loyalty

Cat — Tue, 21 Jun 2011 16:50:56 +0000

To redesign or not to redesign, that is the question.

Another question is, what the heck is a big company thinking when they decide to overhaul their entire brand look? Are they bored? Did they hire a new Creative Director who was itching to make his/her mark? When a product has built brand equity, recognition and loyalty, it’s a risky move to change the entire look of a package, nay an entire product line. This was the case with Nabisco’s SnackWell’s.

I admit, I have nibbled on my fair share of Fat Free Devil’s Food Cookie Cakes in my time. So, I was quite surprised when I was searching for these chocolatey goodies the other day and could not find them. I scanned the shelf for the familiar dark green package with it’s large, serify-font SNACKWELL’S logo yelling at me “BUY ME NOW”, but it wasn’t there.

I looked again, and behold, it was there, but in a “new look” lighter green packaging with cursivey font SnackWell’s logo, gently suggesting “pardon me nice shopper, look over here, if ya wanna”. It was like they took the squishy marshmallow & chocolate cookie right out of my mouth, handed me a look alike and said, “here eat this, you’ll like it”. I was wary to say the least.

Alas, the cookies are the same (thankfully, otherwise, Nabisco would be getting an earful from one unhappy cookie lover). But I wonder how other consumers will react to the new packaging. Will they notice? Will they care? Will they wonder why the big change after years of successful snack merchandising? Maybe not as much as I do, but then again, I take my snacking and brand loyalty pretty seriously.

The Power of Good Marketing & Taco Flavor

Cat — Wed, 15 Jun 2011 02:13:50 +0000

OK, I admit it, I am a sucker for good marketing. Whether it’s a clever commercial, an eye-catching ad or well-designed packaging, it can sway my buying opinion. So, when I caught a glimpse of the new-old Doritos bag, I was hooked.

There I was walking down the chip aisle looking for a tasty snack for my upcoming road trip. I really had my heart set on some Cheetos Puffs, but then what do my eyes behold? A Doritos bag, but not the schnazzy, bold, “extreme” logo and packaging. No, this is the Doritos packaging from my childhood. I take a closer look, and it’s even the old Taco Flavor.

So I quickly say goodbye to my Puffs in favor of the flavor of nostalgia. I ignore the “Limited Edition” call out at the top of the package which reminds me that I’m being a bit of a marketing puppet, but oh well, I admit it, they got me by the strings. Their clever retro packaging had tapped into my sentimentality, my youthful memories and my wallet. That’s the power of good marketing.

Well played, Frito-Lay. Well played!

Safe Life Corp. – Christie Huff

Tribe — Wed, 08 Jun 2011 23:04:00 +0000

When I accepted the VP of Marketing position at Safe Life, one of my top priorities was revamping the company’s less than professional website. Having benefited from the outstanding design and service of Tribe Creative while working at a previous company, I knew that Tribe was the right firm for this high-profile, business-critical project. Tribe’s account management and design teams have an incredible ability to listen to and understand client requirements, and then deliver outstanding design concepts that are right on the mark. Tribe makes any design project so easy that the only real difficulty is deciding, which design to choose! When the Safe Life website went live, I received a number of phone calls and emails from the sales team complimenting the new website. The ultimate compliment came from the VP of Sales when he told me that this site was exactly what they needed to drive revenue.

I have been working with Tribe since 2007. Tribe is my ‘go-to’ vendor for a complete variety of design projects including web-related projects. I highly recommend this very talented team.

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Foundation – Mike Lobue

Tribe — Wed, 08 Jun 2011 09:09:26 +0000

When it comes to web design, branding, or SEO work, Tribe is the best there is. They have been Foundation’s one-stop-shop for all of our creative needs. Their work is clean, edgy, and gets noticed. We have used them as our primary art and design company for our business for three years and have been very pleased.

If you are looking for a company that can cut out all the fuss and produce industry leading art, Tribe is your company.

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FirstAgain

Tribe — Tue, 07 Jun 2011 16:24:10 +0000

The Challenge

A familiar one for small businesses and start-ups alike: Incredible products, little awareness. FirstAgain had spent years honing and developing a revolutionary online consumer lending product, but you know what they say about trees falling in a forest. FirstAgain needed a visual brand identity, and then it needed to get found amongst the giants in the lending space. Tribe was on the case.

The Solution

Tribe helped FirstAgain put its face on, so to speak, designing a broad range of branding materials spanning the print, tradeshow, and of course, online marketing realms. Coupled with creative copywriting and behind the scenes SEO magic, Tribe helped FirstAgain transform from an unknown commodity into a disruptive lending force and search engine darling in mere months.

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The Honest Kitchen

Tribe — Fri, 03 Jun 2011 09:58:26 +0000

The Challenge

The Honest Kitchen (THK) makes dehydrated, human-grade whole foods for dogs and cats. As the company’s online presence grows, they wanted to ensure that their SEO was targeted and PPC campaigns efficient.

The Solution

Tribe’s resident SEM guru went immediately to work, building out a plan that would create efficiencies in their PPC budget, and ramp up THK’s SEO. The plan called for focus on conversion tracking, emphasizing keywords that not only received more clicks, but kept a greater percentage of customers on the site for longer periods of time.

The strategy worked, increasing THK’s site traffic from CPC campaigns by a whopping 40%, while just as importantly, decreasing bounce rates by 36%.