ACE 3GEN GRIP CAMPAIGN
We helped Lamkin Grips visualize the campaign for their new Advanced Cohesive Elastomer grips (better known as ACE 3GEN). We built and expanded upon existing creative content to create this visually impactful set of designs across multiple mediums including magazine ads, online advertising, social media and other digital applications.
The campaign was kicked of with a two-page spread in Golf Digest magazine promoting the Perma-Wrap ACE 3GEN grips. After the initial run, several full-page print and digital ads ran in Golf Digest and PGA Magazine featuring both the Perma-Wrap ACE 3GEN and Crossline ACE 3GEN grips.
Online Advertising for Desktop and Tablets
We designed a few creative approaches for the various digital ads that would be impactful and keep the grip as the hero no matter what the size or device used to view it.
Homepage and Social Media Graphics
For much of 2013, the ACE 3GEN campaign was heavily featured on Lamkin’s website and on their social media pages. We designed graphics for all the online marketing efforts.