5 ZONES OF INNOVATION
Lamkin used it’s extensive experience manufacturing golf grips to create a new product line that addresses nearly all golfers needs in one grip. The Z5 grip features five uniquely textured zones and a multi-compound material that aides in proper hand placement and grip pressure to deliver a great swing every time.
EXCLUSIVE PRODUCT PREVIEW
An extraordinary grip like Z5 deserves an equally impressive introduction into the retail space. To generate buzz before the official product release, we designed a high-end custom flip-top box with a magnetic closure that was sent to a select number of recipients. Creating a high-end look, we kept the graphics minimal with only a sneak peek of the grip on the outside. We complemented the clean box design with an embossed product logo.
INSIDE THE BOX
In addition to product samples, the exclusive product preview box also included a pocket to hold the Z5 brochure and other targeted marketing materials for each recipient.
We also designed the Z5 brochure and art directed a product and model photo shoot. Our goal of the shoot and the brochure was to showcase the intricate and unique details of the Z5 grip as well as show the grip in action in the hands of a real golfer.
We designed and built a landing page to complement the Z5 marketing efforts. Using Paralax, tooltips and elegant animations we created an informative and stylish landing page.
The Z5 marketing campaign had a large digital presence. Through the use of digital ads, such as banners and digital magazine ads, our client created anticipation with “COMING SOON” ads and then helped kick-off product sales with subsequent “NOW AVAILABLE” ads.